ICP LensICP Lens
    The case for ICP Lens

    The cost of a blurry ideal customer profile

    Most B2B teams don't have a lead problem. They have a targeting problem. ICP analysis of the deals you've already closed shows what it's costing you — in time, budget, and closed revenue.

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    No credit card required · 14-day free trial

    The hidden cost

    When your ideal customer profile is unclear, every part of ICP sales and marketing suffers

    The problem isn't that your team isn't working hard. It's that effort is being spent on the wrong accounts — and the data to prove it is already sitting in your CRM.

    Time wasted
    20–40h
    per rep per month on manual segmentation, list cleaning, and targeting guesswork
    Budget burned
    30–60%
    of ad spend reaches the wrong audience when targeting is based on assumptions rather than data
    Revenue left behind
    15–25%
    more deals close when sales focuses on accounts that match the real ICP rather than the assumed one
    Before vs after

    What changes when customer profiling is based on closed-won data

    Without ICP Lens
    ICP defined by opinion, not data
    Sales chases low-fit accounts equally
    Marketing targets broad segments
    Churn from mis-qualified customers
    No signal on what 'good' looks like
    Quarterly ICP debates with no resolution
    ↓
    With ICP Lens
    ICP scored from your actual CRM data
    Sales prioritises best fit-tier accounts
    Marketing targets proven buyer profiles
    Higher retention from better-fit wins
    Clear pattern of what makes best fit accounts
    Shared ICP narrative for the whole team
    Your numbers

    Estimate your annual impact from ICP analysis

    Adjust the sliders to match your situation. The estimates are conservative.

    Annual impact calculator
    Based on industry benchmarks for B2B SaaS and tech companies
    Team size (sales + marketing)
    4 people
    Monthly ad spend
    $3,000
    Average deal value
    $5,000
    Deals closed per month
    8 deals
    Estimated potential impact · expected scenario
    $56,000 – $108,000
    Typical annual range observed for similar B2B SaaS teams
    Conversion uplift
    $48,000 – $96,000
    Ad spend recovered
    $5,000 – $9,000
    Time savings
    $3,000

    Estimates are based on industry benchmarks for B2B SaaS. Actual results may vary depending on data quality, sales process, and implementation.

    "We always thought we knew our ICP. We'd argued about it for two years. Uploading our CRM data and seeing the actual pattern took 90 seconds and ended the argument."

    Head of Revenue, B2B SaaS company · 45 employees
    How it works

    From CRM export to a clear ideal customer profile in under 5 minutes

    Step 1
    Upload your deal data
    Export your deals from HubSpot, Salesforce, or any CRM as a CSV or Excel file. No integration needed.
    Step 2
    We score every account
    ICP Lens analyses LTV, deal velocity, retention signals, and buyer patterns across all your accounts automatically.
    Step 3
    Get your ICP narrative
    A plain-English summary of your best customers — who they are, what they share, and where to find more of them.

    You don't need more leads. You need the right ones.

    ICP Lens turns your existing CRM data into a clear, scored, shareable ICP — in the time it takes to make a coffee.

    14-day free trial · Up to 300 deals · Cancel any time