Customer profiling software pricing by deal volume.
Stop guessing who your ideal customer is. See it in your own data.
Who it's for: founders and revenue operations leaders at B2B companies with 30–200 employees.
ICP Lens is priced on the volume of deals you analyse per run — 1,000 deals on Starter, 3,000 on Growth, and 5,000 on Agency. Starter and Growth are single-user plans; Agency includes up to 20 team members.
- 1. Upload closed deals
- 2. See your ICP
- 3. Export targeting
Starter — The 30-day ICP Sprint
Find out exactly which accounts to chase, and which to stop chasing, in minutes.
For teams running their first customer profiling analysis.
- Upload your closed deals and get your real ICP in under 5 minutes
- Account scoring against your ICP
- Targeting filters ready to use in Sales Navigator, Apollo and Clay — when your ICP has enough supporting data
- A copyable ICP brief you can share with your team
- The weak-fit patterns: the types of accounts to stop pursuing — when clear exclusion signals are found
- Up to 1,000 deals per run
- 10 analyses within 30 days
- Shareable read-only link for stakeholders
- Account scoring — ICP score 0–100 and tier for every account
- Buyer personas — title frequency, department split, contact country
- Deal intelligence — cumulative revenue, channel breakdown
- Geography view — account distribution and regional analysis
- Deal fit tracker — monthly acquisition quality trend
- Smart Insights - actionable recommendations for revenue growth
- Data quality check before every run
- 3 saved analyses in history
- Email support
Growth
The full ICP software toolkit for scaling revenue teams.
- Up to 3,000 deals per run
- Unlimited analysis runs
- Shareable read-only link for stakeholders
- Everything in Starter
- Executive Dashboard — strategic portfolio view for CEO and CRO
- Revenue concentration and ICP health score
- Channel quality analysis — best fit rate per acquisition source
- Geographic opportunity analysis with growth signals
- Exportable executive brief (print / PDF)
- Quarter-over-quarter ICP drift comparison (2+ analyses)
- Unlimited saved analyses with history comparison
- Priority email support
Agency
For RevOps and CRM agencies managing multiple client accounts.
- 20 client workspaces with unlimited analysis runs
- White-labeled shareable report links with your agency logo
- Up to 5,000 deals per run
- Unlimited analysis runs
- Shareable read-only link for stakeholders
- Everything in Growth
- Unlimited saved analyses
- Dedicated onboarding call (90 minutes)
The ICP-or-your-money-back guarantee
If your analysis doesn't surface a segment that clearly outperforms your average, or your data isn't enough to produce a reliable ICP, email us within 30 days for a full refund.
Works best with at least 30 closed-won deals.
Email support@icplens.comGrowth and Agency include unlimited analysis runs; Starter is a one-time 30-day pass with 10 analyses. All plans include shareable read-only results. Starter and Growth are single-user; Agency includes up to 20 team members. Annual Growth and Agency plans save about 17% vs monthly billing.
Frequently asked questions
What counts as a run?
One completed analysis. Failed analyses don't count.
What happens after 30 days?
You keep read-only access to your saved analyses. Buy another Sprint or upgrade to continue.
What does the guarantee cover?
If your analysis doesn't surface a segment that clearly outperforms your average, or your data isn't enough to produce a reliable ICP, email us within 30 days for a full refund.
How much data do I need?
Works best with at least 30 closed-won deals. This is the minimum required to run an analysis; missing company or deal fields can also limit reliability.
Is my data safe?
Your original CRM file stays on your device, where analysis runs. Derived results, including account names and deal values, are saved to your account. Contact names and raw email addresses are not stored. Read our privacy policy for details.
Privacy policy →What counts as a deal?
Any deal record in your uploaded file — closed-won, closed-lost, or open. ICP Lens account scoring software focuses on closed-won records for scoring but reads all records for pattern detection.
What is the difference between annual and monthly billing?
On Growth and Agency, annual billing is one payment for the full year and saves about 17% compared to monthly customer profiling software pricing. Starter is a one-time pass, not a subscription. Monthly billing is charged each month and can be cancelled at any time. Annual plans cannot be refunded mid-year but can be cancelled before renewal.
Can I switch from monthly to annual?
Yes. You can upgrade to annual billing at any time from your account settings. The difference will be prorated.
What happens after the free trial?
You'll be prompted to choose a plan. Your data and saved analyses are retained for 30 days after trial expiry if you don't subscribe.
Are analysis runs limited?
Starter is a one-time pass with 10 analyses over 30 days. Growth and Agency include unlimited analyses. Deals per run are capped at 1,000 on Starter, 3,000 on Growth, and 5,000 on Agency.
What is the Executive Dashboard?
The Executive Dashboard is a strategic one-page view designed for CEOs, CROs, and CMOs. Built on ICP Lens's CRM account scoring engine, it shows revenue concentration by segment, geographic opportunity signals, channel quality analysis, and smart recommended focus areas — formatted for board reports and quarterly business reviews. It is included in the Growth plan.
What is anonymous benchmarking and how is my data used?
When you opt in during signup, ICP Lens records a statistical summary after each analysis — things like your best fit conversion rate, median sales cycle, and average LTV as a range. No company names, account names, contact details, or exact deal values are ever recorded or shared. This data helps us show you how your ICP metrics compare to anonymised peers in the same industry. You can opt out at any time from your account settings.
How does ICP Lens pricing compare to other ICP software?
ICP Lens prices by deal volume per analysis run. Starter and Growth are single-user plans; Agency includes up to 20 team members across 20 client workspaces.
Not sure which plan fits your data volume? Talk to us.
Get in touch →