Welcome to the ICP Lens Blog
By Mark Gerrard · 2026-05-11 · 4 min read
Why this blog exists
ICP Lens helps revenue teams turn a messy CRM export into a plain-English ideal customer profile in under five minutes. This blog is where we share the playbooks, frameworks, and tactical lessons we learn from the teams using it.
You'll find posts on account scoring, segmentation, GTM strategy, and the small operational habits that compound into a clearer pipeline.
What you can expect
We publish short, practical posts. No fluff, no 3,000-word SEO bait. Each piece is meant to give you something you can apply this week.
A quick comparison
Here's how teams typically arrive at an ICP — and where most stall:
| Approach | Time required | Common failure mode |
|---|---|---|
| Gut feel from sales calls | A few hours | Recency bias, sample size of 5 |
| Manual spreadsheet analysis | 2–3 weeks | Never finished, gets stale |
| ICP Lens | Under 5 minutes | None — you ship and iterate |
What we believe
A few principles that show up in every post:
- Your ICP lives in your closed-won data, not in a brainstorming session.
- A CSV is enough. You don't need a CRM integration to start.
- A plain-English statement beats a 12-attribute scoring matrix every time.
- You should re-run your ICP analysis every quarter, not every two years.
"We had a 'documented ICP' that nobody used. ICP Lens gave us one paragraph the whole team actually remembers." — Early user
What's next
Share this with a teammate, or just bookmark this page. New posts go up regularly and each one is designed to be read in under four minutes.
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